Mcdonald's Corporation - Success Strategies in Recessionary Environment
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Case Details:
Case Code : BSTR322
Case Length : 21 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : McDonald's Corporation
Industry : Food and Beverage
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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The McDonald brothers, Richard and Maurice, started their career in Hollywood, working on movie sets. Not finding this career rewarding, they began to look for new business opportunities and decided to set up a restaurant. They opened a drive-in restaurant in San Bernardino, California, in 1937. Drive-ins were a new concept at that time...
Mcdonald's - Reviving its Business
In 2001, McDonald's was witnessing a decline in sales.
Analysts were of the view that these problems had cropped up due to the
aggressive expansion that the company had undertaken...
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Mcdonald's - Tackling Recession
By December 2007, the US was officially declared to be under recession though its effects had been visible right from the beginning of the year 2007, due to declining house prices and the sub-prime crisis...
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Revamping the Dollar Menu
McDonald's chose to modify its dollar menu , which became its cornerstone offering, in line with the demand of the customers for low-priced, high value products. The products forming a part of the menu included double cheeseburger, cappuccino, and lattes...
More of McCafé
McDonald's introduced coffee-houses named McCafé that were located in its own restaurants in 1993 in Australia. Within a decade, it grew to become the largest coffee shop brand in Australia and New Zealand. In 2001, the first McCafé in the US was opened in Chicago...
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Excerpts Contd...>>
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